Hi, I’m Emma Dangerfield—Founder of HUE, certified Sterling Academy Colour Analyst with 18 years fashion industry experience.

From styling and designing high-street clothing/shoots for Topshop concessions, M&S, NEXT, Primark and Newlook to designing for Selena Gomez, I have lived and breathed fashion from sketch to spotlight. But my true passion? Helping people rediscover their confidence through the power of colour, conscious styling, and a wardrobe that feels like you.

I believe fashion isn’t just what you wear—it’s how you show up in the world. It’s personal, expressive, and transformative.

Curating colour palettes that elevate mood basic on personal DNA and navigating the trends on the high-street—this journey has always been about creativity and connection.

I would like to introduce a Circular Fashion movement….a new way to shop!

The global online clothing rental market is set to grow from 1.4 billion in 2025 to 2.26 billion in 2030 driven by sustainable fashion demand. 66% of the UK population are now buying clothing from the like s of Vinted, Depop and Ebay.

HUE dress library offers you exclusive access to designer rentals and is an effective way to minimise the need to buy new and subsequently control the amount of clothing being thrown away. The fashion industry is thought to be the second largest polluting industry second to oil in the world. Becoming part of the circular community

• Reduces Pollution and Climate Change

• Saves you money and you can earn money off of the back of your own clothes.

• You can develop your style risk free of loosing any money.

✨ Ready to find your bold, beautiful style? Let’s make magic in your wardrobe—one confident outfit at a time.